Doesn't it look fascinating when someone searches for any question on Google, and it pops up a featured snippet right before your eye!

Again, Google's algorithm made it really convenient for the searcher to get answers without distortions by featuring the 'People Also Asks' section.

And if you want your Content to be available to the readers effectively, there is no substitute for incorporating Top Questions related to your Content's topic.

What is 'Top Questions' metrics?

Whenever you search for any terms or keywords on Google, the algorithm automatically shows the Searches related to your Search item and some related questions.

These questions are ranked automatically on Google SERP. The ranking factors are simple here - the sites that use Questions as Keyword easily climbs to the top of the SERP without any cumbersome efforts.

Why is this important?

'Top Questions' are a natural ranking factor of any website or article. Incorporating plenty of these in your article helps to interpret the reader's mindset and predict what they might be interested in learning.

Besides, while writing pillar or supportive Content for your website, 'Top questions' can be used abundantly, either in the form of one meaty post or several smaller articles. (SEO Siloing)

If you're out of topic ideas, just keep asking questions or use our tool to extract some popular questions related to your niche or topic. You can use them to create a separate post.

Knowing the 'Top Questions' can help write a large article by incorporating them as h2, h3, and so on.

How to find the 'Top Questions' related to your topic?

Getting top questions related to your search isn't that tough unless the tool you are using has a complicated dashboard. As for our tool, the top question is presented right beside your eyes.

When you search for any keyword in any mode, you'll find related questions on the topmost right corner.

A set of potential questions for you to incorporate in your article is served ready within no time. You can just download the whole list of suggestions by clicking the download icon right above the section's top.

And Voila! You are ready to go.

Final Words

You cannot just download the raw list of Top Questions related to your search, but you can reverse engineer them or break them down further to explore more possibilities.

'Top Questions' is one of the few metrics that many tend to ignore but is actually worth Gold. It satisfies your reader's curiosity and aligns their mindset with our Content.

Besides, getting featured on the Featured Snippet is no less of an achievement, isn't it?

Did it resonate with you? Do you agree with what we have said about 'Top Questions'?

It would be our honor to get some valuable additions to our article based on your suggestion.

When we are about to research a niche or keywords, there are always some metrics we need to keep in mind so as to reveal the full potential of the related search.

This is no brainer and is of utmost importance.

While keeping up with relevant terms, we will frequently come across another term, i.e., 'Top Devices'.

What does it mean?

To put it simply, 'Top Devices' for specific keywords shows the percentage of devices in which users search for it.

You need this to know your audience's behavior and demographic and predict the targeted age group!

Why is it even necessary?

"What would I do by knowing, on which platform, people are searching for the specific keyword?"

If that's what made you think, then you're not alone.

Knowing 'Top Devices' allows you to act accordingly - are your searchers browsing more on handheld devices?

Then you would obviously don't want to write a lengthy article.

By knowing the metric, we can optimize our site accordingly to ensure smooth browsing on the specific device.

We can even customize our ad campaigns by using this data to sort and target users by the platform.

How to find it on GetKeywords?

Just like every other keyword research tool, GetKeywords too has this metrics on the search dashboard and finding it is just a matter of two steps.

1. Let's search for 'desktop themes' on the search bar with Google keyword mode on.

2. You will see the 'Top Devices' metrics on the top left corner right below the search bar.

For the specific keyword 'desktop themes' here, 87% of the searchers are shown to be searching on Desktop.

To end with....

Targeting is the foremost element of anything to begin with - be it marketing or SEO. If you can't figure out your audience's behavior and persona, you're not still ready to move on the next steps.

'Top Devices' in this lieu, is just as crucial as Keyword Difficulty or Search Volume.

Without knowing the factor, you can't optimize your site, write or your content, or run ads.

While GetKeywords can efficiently unveil the necessary data you require, implementing it in one way or another should be best known to you!

Did we fail to cover anything specific? If yes, do let us know.

We love to enrich our knowledge with valuable suggestions and additions.

What is a SERP, actually? Search Engine Result Page, right? And why is it even important?

Because it lists all the ranking websites from 1st to last, including some ads and other supportive snippets.

In other words, all the hustles and behind-the-curtain efforts, SEO and Content Slapping, are just to get your website listed on the SERP!

Obviously, the metrics and factors related to the SERP should matter a lot in order to determine performance and other qualitative aspects of our site. And that’s why GetKeywords have included a separate section just to prioritize the SERP data as metrics.

What is Search Engine Result Page (SERP) data?

There can be a multitude of SERP data, but not every one of them is considered by Google as a ranking factor, directly or indirectly.

Among the crucial ones are the Total number of results, Bounce Rate, and Organic Clicks.

The total number of Results refers to the total number of available outputs shown on Google SERP for a particular keyword search.

The Bounce rate is defined as the percentage of the total number of visitors visiting your site and leaving without any further engagements or even before spending the specific amount of time deemed standard by the search engines.

In other words, Google is keeping a check over how many visitors click open your site and leaves without gathering any information.

Finally, the Organic Click or Click-through Rate is the metric that shows the percentage of searchers who all clicked a link out of the total searches for a specific keyword.

Why are these data important?

All these complicated figures, are they even worth calculating? Google’s Algorithm is unique, and they assess each and every website based on certain numerical parameters to rank them.

SERP data are the most important one.

The total number of searches for a specific keyword denotes how popular the keyword is, besides other metrics.

Bounce rate indicates the qualitative performance of the majority of the websites or web pages that are based on this keyword. You need to know whether the visitors are scrolling for a significant time or are just skimmers?

Organic Click metric is indicative of the performance of the keyword in real-time on SERP. If most searchers click on a site with a certain keyword and spend a significant amount of time gathering information, Google will definitely prioritize that site.

How and Where to find these metrics on GetKeywords?

For anything that’s valuable for assessing your site and niche, GetKeywords is sure to prioritize the same. And SERP metrics aren’t an exception.

Though there are some controversies among experts about how these metrics are still a valid ranking factor, we can’t be inconsiderate about them.

Why? Logically speaking, these factors are no less inferior to KD and Search Volume when it comes to finding your niche or scrutinizing your site’s performance.

When you open your GetKeywords Dashboard to search for any keyword, you will find a thin strip of 4-5 data sandwiched between Search Volume and other competitor’s details.

Pretty much in the noticeable region only!

Final Words

There’s no denying that frequent Google updates and the advancement of Google’s Algorithm make many primitive SEO factors obsolete.

But irrespective of that, there are still some metrics that are viable till today. SERP data are one of them.

Due to their basic numerical weightage and logical value, SEO superstars are still in favor of seeing CTR figures before running ads or are cautious enough with the Bounce rate before investing in any keyword.

And GetKeyword’s Real-time data with other reliable information mines brings out the most precise figures to ease your struggle.

After all, we all want to be seen on the SERP at the end of the day! Isn’t it?

Before plunging into any new domains, we all try to gather as much Intel as we can so that we can get the maximum benefit for our time and money.

And one of the most crucial steps to do is understand the market and spy on our competitors - how they are grabbing the market? What can we do to outrank them?

It's not always cheesy as it sounds, and sometimes, the keyword research tools we rely on ends up giving not-so-accurate data.

As the saying goes around, 'half-baked knowledge is always dangerous, so it can be disastrous if you leverage inaccurate data about your competitors.

To counter this issue and give you a better insight on who all are betting on a keyword, GetKeywords have incorporated the feature of displaying the 'Top Advertisers'.

What is competitor's strategy?

Whenever you find a keyword that you want to work on, the foremost thing that should come to your mind is - is it even worth it?

To answer it, you can refer to our 'Top Advertiser' metric.

Just below the search bar, you can see the top advertisers who are already bidding for your keywords, spending on monthly ads, and dominating the SERP.

Why it is important?

This metric may not look like it has got very high value as an SEO or Ranking factor, but it certainly has a potential factor.

The following factors can be accomplished by analyzing this data:

1. Value of a Keyword: You can find out how valuable the keyword is by looking at your competitors' investment patterns. The top advertisers aren't just spending their capital for nothing. The more they are spending tends to be indicative of better keyword value.

2. Tracking down your competitors: Once you know the competitors dominating for the keyword, you can manually reverse engineer them to find out their other paid keywords.

On the other hand, you can harness GetKeywords to get that done as well.

Just put the URL of your competitors in the search bar and search for the 'Paid Keywords by domain' method, and you will get the list of all the other relevant paid keywords that your competitors are using.

Where can you notice it?

Just when you enter any keyword in the search box and search for it, you will find the list of the top advertisers listed just below your search bar, along with their monthly budget spent on ads.

Not just that. Once you get the list of your top competitors, you can also find out where they are getting most of their traffic and from which locations.

Club these data together, and you have a blueprint of your competitor's growth strategy, which you can now replicate, alter, and use it to outrank them.

Feels like Keyword Ninja, isn’t it?

To end with…

No factors or metrics that are on the GetKeywords are just mere addition for no reason.

We have already tried our best to keep the dashboard as clean and easily operable as possible so that everyone can use it with little or no knowledge.

All of our information isn't just compiled randomly. Rather, GetKeywords scrap relevant directories and a real-time data pool to extract the most precise figures for you.

The Top Advertise is just another feature to help you compile some advanced data together to plan your ad and SEO strategy.

Besides relying on our tool alone, go ahead, visit your competitors as you've already got everything you need to know.

Verify them manually or scrutinize their representations. You'll surely get ahead of them in no time!

When you're about to search for any keyword's performance, there's undoubtedly one thing that everyone does - to filter keywords and gauge their performance as per the location.

And most of us pioneer US location for most of the time unless you're explicitly targeting some other regions.

Top Locations : Why is it an important metric?

What trends in the US right now may not even bother someone living in Canada and vice versa. So we can't really assess a keyword performance until we know its supremacy in a specific location.

Every Keyword research tools out there knows its importance, and most of them are found to integrate location as one of the major SEO metrics.

How did we end up prioritizing the metric?

Almost all of the keyword research tools restrict user's searches to Countries only.

There's no option otherwise to track a certain keyword's performance in a specific city and how others dominate the region on SERP.

But local domination is also a factor if you want to shoot your rank up quickly.

That's where GetKeywords beat the competitors by a clear margin.

In GetKeywords, you get the option to search a keyword against a state to City or Town, besides Country.

We have covered around 100K+ locations by superimposing our algorithm with Real-Time keyword Data.

How to use Top location in GetKeywords

To initiate the search, put any keyword in the search box while the location is set to Global. On searching for it, you will see something like this.

Notice how the tool popped the name of locations (countries) in the 'Top location' section?

For narrowing down further, we can enter any preferred country to see the keyword's performance across the defined Country.

You will find the searches performed across different parts of the Country in the same section as well.

Similarly, on entering the name of any state, you can see the search trend across different cities or towns of the state. Also, you can search for any smallest City in the world.

Some last words...

It doesn't matter what tools you prefer; there is hardly anyone out there who can actually give you results to such an accuracy level.

For every search level, you get to see the search trends and percentage of searches performed across the region below the former.

It can help you formulate a pinpoint strategy for keyword distribution and facilitate smooth audience targeting while running ads.

That's how convenient it is!

All of us, who keep ourselves updated with basic Google updates, algorithms, and SEO, know that EMD or Exact Match Domains aren’t too popular as a domain choice.

Rather, we are in favor of getting PMDs or Partial Match Domains.

Even though they aren’t popular, it doesn’t necessarily mean they aren’t required. Of course, if not for Google, there are other search engines where we want our domain to dominate!

And that’s where EMDs comes in handy. While searching for any keyword, it would be pretty convenient if we can get the available domains associated with the keywords as well. Isn’t it?

Believe it or not, there are few tools out there that actually care about showing you the available EMDs. And GetKeywords is one of the predominant names in the list. Let’s find out why?

What is EMD domain?

Suppose you are searching for ‘Best Cat Litter Box’ for your furry friend at home, and you eventually land on some site whose domain name is bestcatlitterbox.com, wouldn’t you be surprised?

That domain name is called an Exact Match Domain, whose name exactly matches with your searched keyword followed by domain extensions like .com, .net, and so on.

To put it fairly, these domains aren’t encouraged much by Google for their readers for various reasons. But there are others who don’t follow suit. And we would never like to let go of an opportunity to grasp a SERP of another Search Engine if we can!

To push up a ranking, sometimes people tend to use EMDs, but eventually, you’d want to avoid this because Google considers it spammy in most cases.

But still, is there any importance of EMD?

Just as there are two sides of every coin, EMD, even though it has a lot of cons, it does have a few (yes, a very few) good impressions to convenience you otherwise.

The first and foremost important is that it's still a valuable ranking factor for some other search engines.

EMDs can give you an additional boost in your SEO efforts to rank for lower competition keywords and foreign keywords.

And sometimes, you can find a real gem of a domain that you can't afford to miss!

Where to look for the data in GetKeywords?

When you search for any keyword as usual in GetKeywords.io, you get plenty of data to juggle with, but you don't need to sway off your focus. Just below the Top Questions and Top Advertiser section, you can see a thin band of data like this

For a particular Keyword, when all of these domain extension names are shown ‘Green’ it indicates that EMD for the particular keyword is available with the specific extension while ‘Red’ means unavailable.

For example, if we search for ‘best mouse’ and the .com domain shows Red, it means that bestmouse.com is unavailable while bestmouse.net, .org, and others are available.

To end with...

Even though it’s not so welcomed, who knows when you might require an EMD? For 303 Redirect or Backlinking purpose?

So, it’s always advisable to keep ways open for everything.

There are numerous other search engines like Bing, Yahoo, Baidu, Yandex, DuckDuckGo, where you can try and outrank your competitors, maybe with just an EMD? You never know until you try!

With GetKeywords, hunting for such domain names has become a lot easier, now that you don’t have to run for 3rd party sites to see whether it’s available or not.

Using keywords is vital for your content. When people look for information on search engines, keywords help to direct them to the content you provide them. But it is also essential to filter keywords.

The keywords that you want to use in your content need to be filtered so that that they are specific and targeted towards your audience.

You can filter keywords on the basis of different metrics.

What does it mean to filter keywords?

To filter keywords means setting certain rules or parameters to get appropriate suggestions for your content. Using the right tool will help you establish very specific criteria.

Accordingly, it will generate suggestions that meet such parameters. You can also set restrictions to remove unnecessary keywords from your list.

You can filter keywords by Search Volume, CPC, PPC, Keyword Difficulty, and a number of words. You can also include and exclude certain terms, set location, and view competition scores.

Filter Keywords - Why is it important?

By applying advanced keyword filtering, you can find keyword suggestions that focus on terms and ideas that are important for your product/service.

That’s not all! You can also eliminate unprofitable or vague keywords to use in your content. Let’s face it - not every keyword will fetch you traffic because people will hardly search for them.

With advanced filtering, you find long-tail keywords with strong intent, as well as questions that people ask online. You can implement them to target the specific needs of users.

When you filter keywords using a powerful tool like GetKeywords, you will get suggestions from multiple sources and find results that are synonymous with or related to your query terms.

How to find it on GetKeywords.io

Filtering keywords on GetKeywords.io is a piece of cake, even for new users. The keyword search bar is prominently placed on the platform. Just type in a word or phrase to represent the term for which you want suggestions.

You can set the location and language at this point, as well. Once you click on the Search button, another popup menu will appear with all the advanced keyword filtering options. Once you fill out this section, you will get the desired suggestions.

Final Words

Once you have filtered keywords, you will get the chance to check the SERP for them. Even if top contenders are using certain keywords, you can still optimize them and rank your site using them.

You see, keyword filtering is a powerful tool of keyword research if you use it correctly. You can tailor the keywords so that the results are relevant to you and your target audience.

GetKeywords.io is going to make your job easier when you research and filter keywords so that you can make it to the top of search results in no time.

If you're bracing up for building your online asset in a specific niche, you can't afford to invest in something that is not in trend!

Well, of course, that's not viable if you're just testing the water.

In the former case, you would definitely want to tap into the niche that has got the demand, that gets enough searches constantly and gets organic traffic all year round.

And to find out the search and trend pattern of a specific keyword, Search Trend Data holds enormous value and relevancy.

What is Search Trend Data?

Search Trend Data of a particular keyword is the metric that shows a specific keyword's performance and hence the niche over the past few months or years.

Any standard search volume for a keyword will determine the average number of searches over a period, but this data will fetch the exact figures for every month of a year.

Why is this data valuable?

Search Trend Data is basically a succinct keyword profile that shows whether a keyword is worth your time and money.

You couldn't care less when a metric aids you in studying your audience's interest in your niche and target market.

This data also enables you to identify the seasonal keywords by showing search volume surge.

All in all, having this data in your arsenal keeps you updated with the trail of your keyword's performance. And that's why Getkeyword's advanced and precise Search Trend Data gives you a clear edge over your competitors.

Why is GetKeywords 'Search Trend Data' special?

Taking standard search trend data analyzing tools a step ahead, GetKeywords has incorporated sophisticated trend data for the past 4 years!

By implementing Clickstream and precise Google Data combines, the search trend data in GetKeywords are also presented with the past 4 year's CTR or Click Through Rate as well.

The accuracy associated with GetKeywords can help you make correct decisions and plan your ad or content strategy ahead.

How to find the metrics in GetKeywords?

Browsing around the dashboard is pretty simple in GetKeywords. Complicated and Underrated factors are outlined adequately so that you never miss any details.

When you search for anything, a lot of metric pops up all over the screen. If you scroll past the top questions section and look under it, you’ll find the ‘Search Trend Data’ in the form of a small bar graph.

On moving your cursor over around the bars, you can see the clicked and bounced searches for each month of the past 4 years.

To end with...

When you’re planning to buy a property or tap into any business, it’s obvious for us to check its history, survey the neighborhood or get a report of the past performance of any asset or niche.

If these aspects are crucial for determining whether a business has a future or not, why would you not do the same for your keywords?

The Keywords that you spent hours to find does it even have any potential? Or is it just for the sake of the name?

You can leverage this data to find out which products are in demand during a particular season so that you can properly plan your next advertisement or seasonal product launch.

And what not...

The list will only get longer, but if we add up some valuable suggestions, it might end up becoming resourceful as well.

And who knows, maybe that can open a new direction of discussion?

SEO Difficulty or Keyword Difficulty is one of the most confusing terms in SEO and deserves to get an elaborate explanation, as we're going to give here.

What is it?

SEO difficulty is simply a metric to determine how difficult a keyword is to rank on Google, on a scale of 0-100.

Usually, many factors contribute to determining the SEO difficulty of a certain keyword, among which, Content, Linking domains, domain authority, and page authority are a few noteworthy ones.

Why it is important?

We must know the KD or SEO difficulty of a keyword to further work on it.

A higher value of KD denotes that it will take more effort to rank on the top 10, with the competitors already ranking therein.

Usually, one takes low to moderate-level KD into consideration unless they absolutely know what it takes to rank.

Evaluation of the KD helps you to know whether or not it's worth your effort and time to:

1. Work on a specific Keyword or Niche.
2. Optimize any page for a certain keyword.

How do GetKeywords evaluate the SEO difficulty?

Everyone has their secret sauce to make anything perfect, and we too, aren't an exception.

Our specially designed algorithm does the hard work with absolute precision for you. This algorithm considers multiple other metrics besides universal ones, and real-time data to churn out accurate results.

GetKeywords also assess SERP and local analytics to give you precise SERP results on a City level difficulty.

Where you can find SEO difficulty?

When you search for any keyword, SEO difficulty for the seed keyword pops up right below the location bar.

For instance, when the location isn't set for any specific city or country, the metric shows the difficulty with respect to global traffic by default.

When you want to see the SERP competition for a specific city, just select the city's name from the drop-down of location, and the rest is a cakewalk!

Final Verdict

Now that you know about SEO difficulty, you must also be clarified that KD is not always 100% accurate. It is calculated with an algorithm that takes input from various variables and super-imposes to get the result.

But relying on just that might prove to be decisive sometimes.

Do yourself a favor, never proceed on just what the algorithm says. Step forward to get a little bit of manual information before anything.