Before plunging into any new domains, we all try to gather as much Intel as we can so that we can get the maximum benefit for our time and money.
And one of the most crucial steps to do is understand the market and spy on our competitors - how they are grabbing the market? What can we do to outrank them?
It's not always cheesy as it sounds, and sometimes, the keyword research tools we rely on ends up giving not-so-accurate data.
As the saying goes around, 'half-baked knowledge is always dangerous, so it can be disastrous if you leverage inaccurate data about your competitors.
To counter this issue and give you a better insight on who all are betting on a keyword, GetKeywords have incorporated the feature of displaying the 'Top Advertisers'.
Whenever you find a keyword that you want to work on, the foremost thing that should come to your mind is - is it even worth it?
To answer it, you can refer to our 'Top Advertiser' metric.
Just below the search bar, you can see the top advertisers who are already bidding for your keywords, spending on monthly ads, and dominating the SERP.
This metric may not look like it has got very high value as an SEO or Ranking factor, but it certainly has a potential factor.
The following factors can be accomplished by analyzing this data:
1. Value of a Keyword: You can find out how valuable the keyword is by looking at your competitors' investment patterns. The top advertisers aren't just spending their capital for nothing. The more they are spending tends to be indicative of better keyword value.
2. Tracking down your competitors: Once you know the competitors dominating for the keyword, you can manually reverse engineer them to find out their other paid keywords.
On the other hand, you can harness GetKeywords to get that done as well.
Just put the URL of your competitors in the search bar and search for the 'Paid Keywords by domain' method, and you will get the list of all the other relevant paid keywords that your competitors are using.
Just when you enter any keyword in the search box and search for it, you will find the list of the top advertisers listed just below your search bar, along with their monthly budget spent on ads.
Not just that. Once you get the list of your top competitors, you can also find out where they are getting most of their traffic and from which locations.
Club these data together, and you have a blueprint of your competitor's growth strategy, which you can now replicate, alter, and use it to outrank them.
Feels like Keyword Ninja, isn’t it?
No factors or metrics that are on the GetKeywords are just mere addition for no reason.
We have already tried our best to keep the dashboard as clean and easily operable as possible so that everyone can use it with little or no knowledge.
All of our information isn't just compiled randomly. Rather, GetKeywords scrap relevant directories and a real-time data pool to extract the most precise figures for you.
The Top Advertise is just another feature to help you compile some advanced data together to plan your ad and SEO strategy.
Besides relying on our tool alone, go ahead, visit your competitors as you've already got everything you need to know.
Verify them manually or scrutinize their representations. You'll surely get ahead of them in no time!