When we are about to research a niche or keywords, there are always some metrics we need to keep in mind so as to reveal the full potential of the related search.
This is no brainer and is of utmost importance.
While keeping up with relevant terms, we will frequently come across another term, i.e., 'Top Devices'.
To put it simply, 'Top Devices' for specific keywords shows the percentage of devices in which users search for it.
You need this to know your audience's behavior and demographic and predict the targeted age group!
"What would I do by knowing, on which platform, people are searching for the specific keyword?"
If that's what made you think, then you're not alone.
Knowing 'Top Devices' allows you to act accordingly - are your searchers browsing more on handheld devices?
Then you would obviously don't want to write a lengthy article.
By knowing the metric, we can optimize our site accordingly to ensure smooth browsing on the specific device.
We can even customize our ad campaigns by using this data to sort and target users by the platform.
Just like every other keyword research tool, GetKeywords too has this metrics on the search dashboard and finding it is just a matter of two steps.
1. Let's search for 'desktop themes' on the search bar with Google keyword mode on.
2. You will see the 'Top Devices' metrics on the top left corner right below the search bar.
For the specific keyword 'desktop themes' here, 87% of the searchers are shown to be searching on Desktop.
Targeting is the foremost element of anything to begin with - be it marketing or SEO. If you can't figure out your audience's behavior and persona, you're not still ready to move on the next steps.
'Top Devices' in this lieu, is just as crucial as Keyword Difficulty or Search Volume.
Without knowing the factor, you can't optimize your site, write or your content, or run ads.
While GetKeywords can efficiently unveil the necessary data you require, implementing it in one way or another should be best known to you!
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