All of us, who keep ourselves updated with basic Google updates, algorithms, and SEO, know that EMD or Exact Match Domains aren’t too popular as a domain choice.
Rather, we are in favor of getting PMDs or Partial Match Domains.
Even though they aren’t popular, it doesn’t necessarily mean they aren’t required. Of course, if not for Google, there are other search engines where we want our domain to dominate!
And that’s where EMDs comes in handy. While searching for any keyword, it would be pretty convenient if we can get the available domains associated with the keywords as well. Isn’t it?
Believe it or not, there are few tools out there that actually care about showing you the available EMDs. And GetKeywords is one of the predominant names in the list. Let’s find out why?
Suppose you are searching for ‘Best Cat Litter Box’ for your furry friend at home, and you eventually land on some site whose domain name is bestcatlitterbox.com, wouldn’t you be surprised?
That domain name is called an Exact Match Domain, whose name exactly matches with your searched keyword followed by domain extensions like .com, .net, and so on.
To put it fairly, these domains aren’t encouraged much by Google for their readers for various reasons. But there are others who don’t follow suit. And we would never like to let go of an opportunity to grasp a SERP of another Search Engine if we can!
To push up a ranking, sometimes people tend to use EMDs, but eventually, you’d want to avoid this because Google considers it spammy in most cases.
Just as there are two sides of every coin, EMD, even though it has a lot of cons, it does have a few (yes, a very few) good impressions to convenience you otherwise.
The first and foremost important is that it's still a valuable ranking factor for some other search engines.
EMDs can give you an additional boost in your SEO efforts to rank for lower competition keywords and foreign keywords.
And sometimes, you can find a real gem of a domain that you can't afford to miss!
When you search for any keyword as usual in GetKeywords.io, you get plenty of data to juggle with, but you don't need to sway off your focus. Just below the Top Questions and Top Advertiser section, you can see a thin band of data like this
For a particular Keyword, when all of these domain extension names are shown ‘Green’ it indicates that EMD for the particular keyword is available with the specific extension while ‘Red’ means unavailable.
For example, if we search for ‘best mouse’ and the .com domain shows Red, it means that bestmouse.com is unavailable while bestmouse.net, .org, and others are available.
Even though it’s not so welcomed, who knows when you might require an EMD? For 303 Redirect or Backlinking purpose?
So, it’s always advisable to keep ways open for everything.
There are numerous other search engines like Bing, Yahoo, Baidu, Yandex, DuckDuckGo, where you can try and outrank your competitors, maybe with just an EMD? You never know until you try!
With GetKeywords, hunting for such domain names has become a lot easier, now that you don’t have to run for 3rd party sites to see whether it’s available or not.