What is a SERP, actually? Search Engine Result Page, right? And why is it even important?
Because it lists all the ranking websites from 1st to last, including some ads and other supportive snippets.
In other words, all the hustles and behind-the-curtain efforts, SEO and Content Slapping, are just to get your website listed on the SERP!
Obviously, the metrics and factors related to the SERP should matter a lot in order to determine performance and other qualitative aspects of our site. And that’s why GetKeywords have included a separate section just to prioritize the SERP data as metrics.
There can be a multitude of SERP data, but not every one of them is considered by Google as a ranking factor, directly or indirectly.
Among the crucial ones are the Total number of results, Bounce Rate, and Organic Clicks.
The total number of Results refers to the total number of available outputs shown on Google SERP for a particular keyword search.
The Bounce rate is defined as the percentage of the total number of visitors visiting your site and leaving without any further engagements or even before spending the specific amount of time deemed standard by the search engines.
In other words, Google is keeping a check over how many visitors click open your site and leaves without gathering any information.
Finally, the Organic Click or Click-through Rate is the metric that shows the percentage of searchers who all clicked a link out of the total searches for a specific keyword.
All these complicated figures, are they even worth calculating? Google’s Algorithm is unique, and they assess each and every website based on certain numerical parameters to rank them.
SERP data are the most important one.
The total number of searches for a specific keyword denotes how popular the keyword is, besides other metrics.
Bounce rate indicates the qualitative performance of the majority of the websites or web pages that are based on this keyword. You need to know whether the visitors are scrolling for a significant time or are just skimmers?
Organic Click metric is indicative of the performance of the keyword in real-time on SERP. If most searchers click on a site with a certain keyword and spend a significant amount of time gathering information, Google will definitely prioritize that site.
For anything that’s valuable for assessing your site and niche, GetKeywords is sure to prioritize the same. And SERP metrics aren’t an exception.
Though there are some controversies among experts about how these metrics are still a valid ranking factor, we can’t be inconsiderate about them.
Why? Logically speaking, these factors are no less inferior to KD and Search Volume when it comes to finding your niche or scrutinizing your site’s performance.
When you open your GetKeywords Dashboard to search for any keyword, you will find a thin strip of 4-5 data sandwiched between Search Volume and other competitor’s details.
Pretty much in the noticeable region only!
There’s no denying that frequent Google updates and the advancement of Google’s Algorithm make many primitive SEO factors obsolete.
But irrespective of that, there are still some metrics that are viable till today. SERP data are one of them.
Due to their basic numerical weightage and logical value, SEO superstars are still in favor of seeing CTR figures before running ads or are cautious enough with the Bounce rate before investing in any keyword.
And GetKeyword’s Real-time data with other reliable information mines brings out the most precise figures to ease your struggle.
After all, we all want to be seen on the SERP at the end of the day! Isn’t it?
